Culture, in a different light.
Brand identity & art direction by Khalinur Marupova.Los Angeles / Kazakhstan
ÖNER
Craft, cultural heritage, and a contemporary language of symbols.
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An expressive beauty identity inspired by the spirit of nomadic women.
Explore EGOMore ways of seeing.
A selection of symbols, objects, and visual worlds.
From a symbol
to a whole world.
Thoughtful identities, and everything that brings them to life.
- Brand identity
- Creative direction
- Art direction
- Visual systems
- Campaign concepts
- Packaging
- Editorial
- Digital
Logos, typography, color, and imagery that give a brand its own character.
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A point of view,
between worlds.
Moving between cultures has shaped how I read symbols, question assumptions, and build identities. Heritage is a starting point for new ways of seeing.
Meet Khalinur